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| DTC spend lags as firms scrimp on launches, says TNS Wed, 19 Nov 2008 13:22:20 GMT Spending on direct-to-consumer launch campaigns fell significantly this year as companies waited longer to market fewer new drugs with more limited indications, said a TNS Media Intelligence report. Permalink: http://feedproxy.google.com/~r/MMMNews/~3/U6D53vQNw1w/ Add This News on my :  Facebook | 
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| Customer service portals spark physician interest, not participation Wed, 19 Nov 2008 11:32:46 GMT Physician interest in customer service portals like Merck Services and Pfizer PRO is on the increase -- even though actual use decreased between 2007 and 2008. Permalink: http://feedproxy.google.com/~r/MMMNews/~3/hcDp4szAN3U/ Add This News on my : Facebook |
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| WebMD, QualtyHealth.com merger terminated Wed, 19 Nov 2008 11:26:19 GMT A $50 million merger between WebMD and Marketing Technology Solutions (MTS) - the parent of QualityHealth.com - has been terminated. The merger was expected to have been finalized in October. Permalink: http://feedproxy.google.com/~r/MMMNews/~3/pjJPXTzf_5s/ Add This News on my : Facebook |
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| Court rules against IMS, SDI on NH data ban Tue, 18 Nov 2008 15:34:46 GMT A federal appeals court has overturned a lower court's injunction of New Hampshire's ban on commercial provision of prescription data, arguing that such restrictions do not constitute an abridgment of free speech. Permalink: http://feedproxy.google.com/~r/MMMNews/~3/IPUs4dYPNZQ/ Add This News on my : Facebook |
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| J&J consolidation splits Rx brands between two holding companies Tue, 18 Nov 2008 13:41:41 GMT Johnson & Johnson has consolidated the $150 million US advertising business for its prescription drugs, worth around $110 million in agency fees, into WPP and Interpublic Group, with WPP winning its CNS, oncology and anti-infectives brands and IPG landing the pain, women's health, GI and HIV franchises. Permalink: http://feedproxy.google.com/~r/MMMNews/~3/FXQisfaF8kQ/ Add This News on my : Facebook |
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| Motrin viral suffers digital slings and arrows Tue, 18 Nov 2008 13:35:45 GMT In a reminder that the new media world is not without its perils, Johnson & Johnson is backpedaling from a Motrin campaign about slings aimed at moms that drew arrows from the Stroller Mafia. Permalink: http://feedproxy.google.com/~r/MMMNews/~3/MPkyLOOnku8/ Add This News on my : Facebook |
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| Congress to investigate FDA's medical device approval process Mon, 17 Nov 2008 18:50:00 GMT Reps. John Dingell (D-MI) and Bart Stupak (D-MI) have launched an investigation into the FDA's process for reviewing medical devices, following an accusatory letter from FDA scientists and physicians. Permalink: http://feedproxy.google.com/~r/MMMNews/~3/Mn3yfDjRoS4/ Add This News on my : Facebook |
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| Baucus health plan would mandate gifts disclosure Thu, 13 Nov 2008 12:55:51 GMT The healthcare plan unveiled by Sen. Max Baucus yesterday would require disclosure of "gifts and other transfers of value" from drug and device manufacturers to healthcare professionals. Permalink: http://feedproxy.google.com/~r/MMMNews/~3/Hl1mlscT2Xw/ Add This News on my : Facebook |
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| FDA public relations contract scrutinized by Congress Thu, 13 Nov 2008 12:39:19 GMT Senators Mike Enzi (R-WY) and Tom Coburn (R-OK) are requesting information on the FDA's contract process, specifically with respect to a no-bid public relations campaign contract. Permalink: http://feedproxy.google.com/~r/MMMNews/~3/A18JatKVPuM/ Add This News on my : Facebook |
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| Everyday Health climbs past WebMD Wed, 12 Nov 2008 10:10:06 GMT In the battle for unique visitors, Waterfront Media's Everyday Health has surpassed long-time champion WebMD to lead the online consumer health space. Permalink: http://feedproxy.google.com/~r/MMMNews/~3/adDgpbSCjBc/ Add This News on my : Facebook |
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